
Monday, September 01, 2025

The Power of Focus: Enhancing Athletic Performance
In a world full of distractions, the ability to focus is a vital skill, especially in sports where concentration can significantly influence performance. Our brains are wired to struggle with focusing on multiple things simultaneously, a fact that is even more relevant in the athletic arena. Whether it's the roar of the crowd, the pressure of the scoreboard, or the echo of past mistakes, distractions are everywhere. This blog post dives into why our brains work this way and outlines two simple yet effective skills to help athletes—and those who support them—direct their attention effectively.
Welcome to Confident Calm Clutch Car Ride Conversations
As your guide, Valerie Alston, I aim to assist parents and young athletes in fostering meaningful dialogue about mental toughness, resilience, and confidence. Whether you’re en route to practice or just doing errands, let this podcast be your go-to tool for building stronger relationships and lifelong skills, one car ride at a time.
Understanding the Overloaded Brain
Imagine you're driving in a new city with the music blaring and a phone full of notifications. Most of us, prioritizing the directions, tend to eliminate some distractions by lowering the volume or silencing the phone. Similarly, our brains have limited cognitive capacity at any given moment; multitasking merely results in shifting tasks rapidly, often missing crucial information.
In sports, for instance, a baseball player can't afford to juggle thoughts about who's watching them while trying to focus on the pitch. It’s imperative for athletes to practice their skills repeatedly, ensuring those techniques become automatic. This makes way for the mind to focus on strategy, allowing the body to execute actions with precision.
Cognitive Load: Your Brain's Bandwidth
Consider your brain’s attentional capacity much like your home internet bandwidth. Having multiple devices streaming at once slows everything down, leading to frustration and errors. Similarly, your brain experiences slower reactions and mistakes when overloaded with distractions. The key is to eliminate unnecessary bandwidth consumption, identifying and focusing on what truly matters.
The WIN Cue and Reset Routine
To aid focus, athletes can utilize tools like the WIN Cue—"What's Important Now?"— a redirection question that shifts focus to the most pressing task. This helps in identifying priorities as they fluctuate throughout a game.
Additionally, implementing a reset routine can significantly aid refocusing. A simple 5 to 15-second ritual such as a physical cue combined with deep breathing can help redirect attention from distractions back to the task at hand. This reset can improve performance by simplifying the mental recovery process after mistakes.
Guidance for Parents and Coaches
Coaches and parents play a crucial role in shaping an athlete’s focus. Instead of pointing out mistakes or saying “don’t mess up,” they should encourage focusing on what they should do next. Modeling calmness, especially during high-pressure situations, sets a great example. Celebrate not only the outcome but also the effort. Praise for maintaining focus during defense should be as common as cheering for scoring a goal.
Challenge for Athletes
Athletes are encouraged to pay attention to their mental bandwidth. Notice when distractions arise, use the WIN Cue, or practice your reset routine. These small shifts in focus can lead to significant improvements in performance.
Discussion Prompts for Reflection
- Athletes: Identify the top one or two areas crucial to focus on during your sport.
- Recognize the distractions that disrupt focus most frequently.
- Develop a reset routine to regain focus after a blunder.
- Communicate with your parents or coaches on how they can help you stay focused without adding pressure.
Remember, effective focus filters out the noise, enabling athletes to strive for confidence and improvement. Encourage open discussions about focus and attention with your peers or family during car rides.
Join the Conversation
Thank you for joining me on Confident Calm and Clutch Car Ride Conversations. For more tips and insights, subscribe to my newsletter or reach out with topic suggestions via the contact details provided. Keep your eyes on what's important, and let's make every car ride count.
Feel free to share this with other athletes, parents, or coaches who could benefit from these insights, and join me in the next episode for more enlightening discussions.
Have a fantastic day, and remember to keep your focus sharp!

Certified Mental Performance Consultant
Resilience Trainer and Performance Expert for the Army
Author
Former D1 Softball Player
Crossfit Enthusiast
Avid Traveler and lover of food
And Awesome Auntie!
