Mental Performance Coaching & Resilience Training for Athletes 

Enhance Your Performance, Enhance Your Life

Reach your athletic goals faster!
Get access to the same techniques and skills that US Military, Professional Athletes and countless Olympians have been using for decades to be at their best when it matters the most. .

Not Sure If You Need Mental Toughness Training?

Are you an aspiring athlete that wants to improve your focus, confidence, motivation, consistency and overall "recruit-ability" to make it to the next level?
Are you an athlete (or parent of an athlete) that needs help with:
Bouncing back more quickly from mistakes
Dealing with fear of failure and perfectionism
Staying motivated to train
Your body or nerves feeling “out of control”
Performing more consistently

​Are you motivated to work on all aspects of your mental & emotional game? If so, then Valston Coaching is for you.

Take this free quiz (Athletic Coping Skills Inventory) to find out how you score on the key components that build mental toughness. If you are scoring low in any of the areas, mental skills training will help.

Services

World Class Training

On demand training delivered through the Toughness Trainer App. Online self-paced education courses that combine video instruction and activities to help you build skills in your desired area. You can utilize community features to ask questions, get support and help applying what you are learning. Some courses include group coaching.

Personal Coaching

One-on-one with Valerie Alston via Zoom. I am trained in behavior change and motivational techniques. Rather than acting as the expert and giving advice, I will create an environment that gives you permission to take the lead. I adhere to what you want, not what I think you should want. You determine your unique goals through a process of self-discovery and accountability, and I facilitate change at a pace set by you. The goal of these sessions is to give you personalized coaching and help you apply the techniques in this book to build your mental toughness..

Team Consultation and Camp Instruction

Team sessions are designed and structured to address mental barriers that the team has in their day-to-day functioning or performance. This could include team building, or mental skills instruction. If you run sports camps or clinics and would like to bring added value to your athletes I can help by including mental skills instruction at your camp/clinic.

Performance Skills

These skills are focused on helping athletes train more effectively and efficiently, and to excel in performance moments.​

Perform at Your Best

Learn how to put mental skills into a personal performance plan that will set conditions for success. This helps athletes take control of the mental and emotional side of performance and gain a mental edge on the competition.

Life Skills

These skills are focused on helping your athlete build their self-awareness, effective thinking, optimism, communication skills and character to enable success in sport, academics, and life.

Build Your Resilience

Failure is a very common experience in sport and in life. If your athlete doesn’t have these skills it will be very difficult to excel in life. Resilience skills help athletes put sport in perspective, normalize failure and give them specific tools to build strong relationships.

Become a confident and resilient champion with this essential guidebook on mental toughness – nourish the body by strengthening the mind!

A lack of mental toughness is the biggest enemy of athletes. It can hinder your performance, fuel self-doubt, and lead you to give up at the slightest difficulty.

Fortunately, mental toughness isn’t something you have to be born with. You can develop it through practice and dedication… so you can become more resilient and flexible and be able to challenge setbacks and turn them into breakthroughs.

This journal is designed to help you build your self-awareness and develop the mental processes that help your performance, and discover what's getting in your way, so you can change it.
The pages give you an opportunity to rate the quality of your confidence, motivation, focus, and energy each day. This allows you to see trends over time. The notes pages allow you to reflect and free think about your experiences that day, and how your specific thoughts, emotions, and physiological states affect you and your performance.

It is a great companion to any of my training programs or to help you implement the tools in my book.

This is a companion manual for coaches who want to use Confident, Calm & Clutch with their teams or just want to learn proven strategies for building mental toughness with their teams / athletes. 
No more guess work or just hoping your team develops mental toughness.  Discover proven techniques and strategies for implementing deliberate mental skills training with your team. 

Discover how to implement the lessons from the book into your practice plan, run a book study with your team, build an effective culture and so much more.
Get guidance and assistance from me as you go!

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Meet the Author

Valerie Alston

Mental Performance Coach & Resilience Expert

Valerie is a former D1 Softball player turned mental skills coach, educator and author. Since 2008 she’s trained thousands of Soldiers to be at their best when it matters the most with sport psychology and resilience skills. Valerie uses her deep understanding of the psychology of success to help athletes get amazing results while also working with parents and coaches to reinforce the skills and create stronger relationships with their kids/athletes.

She passionately wants to help young people build the mental health and wellness (mental toughness) they need to thrive in sport and life.

​She has a Master's Degree in Mental Health/Sport Psychology from Boston University is a Certified Mental Performance Consultant with the Association of Applied Sport Psychology.

Featured in Brainz Magazine 

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Valerie Alston LLC @2021 - info@confidentcalmclutch.com - 910-227-9252